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Monday, January 23, 2012

Lee Yeon Hee Chosen as New Face For SK-II

Lee Yeon Hee has been chosen as cosmetic brand SK-II’s new model. She will join the ranks of other top actresses who boast pristine complexion, including Kim Hee Ae and Im Soo Jung, who have been long-time models for the cosmetic brand. 

The television commercial featuring Lee to promote the brand’s facial treatment essence will start airing on February 1.

Lee told enews on January 18, “I’m so happy and excited to model for SK-II. I’ll try hard to show my natural beauty as a model representing SK-II.” 








An official from SK-II said, “Lee Yeon Hee is an actress who has been recognized for her acting ability in films and dramas, and is multitalented, with skills in photography and singing. Additionally, she has crystal-clear complexion, which SK-II is aiming for. She′s also been showing her passion for a pure and clean life by taking part in volunteer work as well as working hard for her career. So we believe she has the image of the woman whom SK-II is meant for."

The official continued, “We’re happy to work with the beautiful and passionate actress and we expect her, as a new model, to show her refreshing and beautiful image to more consumers, particularly, young women in their 20s and 30s.”

Meanwhile, Lee will be attending a promotional event, ‘My surprise, SK-II Pitera Essence’, on January 27 in Seoul. 






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